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Decentralized Web 3.0, or third-gen world wide web, is built on the top of blockchain that describes the web like a network of meaningful data. The demand for web 3.0 is rising, and the relevance of web 3.0 marketing is also rising. Because web 3.0 have become important for modern businesses.

Using this marketing strategy for your business is something more than having a simple SEO-optimized website. However, read this blog to know the effective strategies to prepare your brand for web 3.0 not the complete SWOT analysis of web 3.0

Know the Evolution of web technologies First

Web 1.0 lasted from 1989 to 2005, and after the introduction of web 3.0 in 2014, a brand new layer was added. This technology will be omnipresent in all types of devices or applications. 

You may take Wi-fi, IoT as an instance. Everything ( from AR, IR, NFT, blockchain, and decentralized apps), everything gets connected there. 

For a practical understanding, you may think of one of the largest social media platforms, Twitter. Now you have options to censor this platform. This permission-based app can shut down payments. In this centralized platform, you need to provide all the personal data. Web 3.0 is uncensorable and permission less. You can pay the amount directly over there.

Check out a Few Key Elements of Web 3.0

Blockchain– Web 3.0 lessens the need for any intermediator and also there’s no need for authorization for the permission. Metaverse, crypto, NFT are great results of Blockchain. 

Semantic Web- This web extension helps to make internet data readable to machines. A semantic web can analyze all data on the web that include links, transactions between users and computers, content, etc. This promotes the most crucial feature of the internet,, i.e universality that offers an easy linking between anything.

AI and ML– Providing quality content becomes super easy using AI and ML. Sites get filtered and relevant content using these technologies. Brands will be able to gather better user feedback, which would make product analysis easier. Using data ML algorithms analyze data like human providing the most helpful predictions.

Will Blockchain Play a Crucial Role in web 3.0 Marketing?

Blockchain will play a key role in the web 3.0 development scenario. This technology provides an enhanced user experience and better interaction from the customer ad level with targeted ads. Users will enjoy the features like reusing and reshaping data, taking them back, monetizing them, privacy maintenance, etc.

What is the Link between Social Media & Web 3.0 Marketing?

Modern social media are not used only for creating connections. These platforms are good places for product marketing, awareness creation and other tasks also. However, web 3.0 encourages the decentralization of social media platforms also. You may run them on any server instead of a centralized one created by a company.

How Customers Should be Seen in Web 3.0?

Web 3.0 technology plays a successful role in maintaining a strong relationships and partnerships with customers. Modern business owners should not consider customers as databases anymore. With the help this revolutionary technology not only the business won’t get benefitted. Instead, they should look at them like buyers who seek a similar buying experience, values, or products.

Web 3.0 is reshaping the modern internet in different ways. Some of them are:

Using web 3.0 Metaverse brought a dramatic change in conventional marketing creating opportunities for more interesting marketing concepts.

Users will use tokens as the latest currencies in the web 3.0. Users might use them to vote the app’s future, and you can make payments as well. 

More Business Opportunities 

The basic technologies of web 3.0 ( for instance, dapps, DeFi, and different blockchain-based games) help business owners to explore the newer opportunities. Content creators or artists can use NFTs to monetize their works by launching digital assets as non- fungible tokens.

The Steps to Make Your Brand Ready for Web 3.0 Marketing?

Till now you must have understood the different use cases of web3.0 including it’s impact on the modern businesses.
When you want to keep your business ready for this next-gen marketing, some tips can help. Some of them include:

Users should get the foremost priority. The UX and UI designs need a thorough improvement for the users’ attraction. 

And the decentralized nature needs an enhanced focus on safety transparency. The one-to-one connection will be focused. 

And make sure to create a brand that would help users to get wholesome control over the data. 

And last but not least, don’t forget about content creation. Try to create innovative and effective content that would be helpful in marketing.

However, to keep your dream business ready for this marketing purpose, contact the trusted companies like Alphakode that provide the next-gen web 3.0 services and get the best from this futuristic technology.

Evolution & brief history Web3 use cases and applications

The term “Web 3.0” describes the beginning of the evolution of the Internet. Web 3 is based on a decentralized ecosystem. This new tech side believes in harnessing the power of modern technologies such as AI, machine learning, and blockchain to solve problems in today’s internet/online ecosystem. 

Tim Berners-Lee created WWW. Web 3.0 represents the next generation of the internet that focuses on shifting power from tech companies to visual users. The first version of the internet, Web 1 arrived in 1990 and it comprised a collection of home pages and links. At that time the websites were not very particular and one cannot do much apart from publishing and reading basic content.

The next version, Web 2 allows you to open and edit. But Web 3 enables one to read,  write, own and participate in the share market. These shares are called tokens or currencies. If you own these tokens you have a say over the network. This blog will allow you to understand different aspects of Web 2, its existing and future cases, features, real-world applications, significant projects etc.

Core features of Web 3

It is difficult to define the technical terms of Web 3 precisely, but there are a few core principles that guide its development.

• Decentralized: Users and builders instead of centralized entities control and own large portions of the internet.

• Permissionless: Everybody has the chance to take part in Web3, and no one is excluded.

• Native payments: Instead of relying on outdated banks and payment processors, it uses cryptocurrency for online spending and sending.

• Trustless: Instead of relying on trusted third parties, it operates on incentives and economic mechanisms.

What makes Web2 different from Web3?

The following table will help you in understanding how Web2 differs from Web3

Main exciting features of Web 3.0 are as follows:

Various useful applications of web 3.0 is very important for modern businesses. Some of the exciting applications are – 

Decentralization:

Web 3.0 is based on this concept. A computer in Web 2.0 searches for information stored on a fixed location, usually a single server, using HTTP in the form of a unique web address. Using Web 3.0, information can be retrieved based on its content, allowing it to be stored and distributed in more than one place at the same time. Using this method, Google and Meta would be forced to collapse their massive database, giving more control to users.

Trustless and Permissionless:

Apart from being fully decentralized and based on open-source software, Web 3.0 is also trustless (that is, it allows participants to interact directly without using a trusted intermediary) and permissionless (that is, anyone has the right to join without prior permission). As a result, Web 3. 0 applications run on decentralized peer-to-peer networks.

Machine learning (ML) and artificial intelligence (AI):

Using machine learning, Web 3.0 will mimic human learning and incrementally improve its accuracy. 

What are the current and future use cases of Web3?

• Decentralized finance

De-Fi leverages Web3 attributes so that it improves the existing infrastructure and associated capabilities. A business can be run by the technology of De-Fi with powerful and open Web3 ecosystems and building futuristic applications and solutions. Web3 brings a lot of benefits to De-Fi including access to lower transaction fees, automated governance open source ecosystem and efficient processing of transactions. Even Blockchain has the potential to revolutionize the banking industry. 

• Data management and privacy

Blockchain is the most prominent technology with a vision to decentralize the future. Also, transparency causes concern about the users’ privacy. However, Web3 enables blockchain infrastructure in implementing innovative concepts like zero knowledge and cryptography to enhance privacy in a decentralized way.

• Remote workplaces

High-end, metaverse projects are supported with Web3. The company uses this technology in building 3D realistic workplaces that allow the transformation of physical workplaces into virtual ones. 

• Social Media

Web3 empowers social media networks to emphasize creative drive in the economy. It provides content on a ship to the users instead of a centralized entity. Web3 is a social media application that helps to introduce the next iteration of mobile apps like Snapchat, Instagram, and Facebook to the users via private key and wallet address.

Popular Web3 applications in real life

Web 3.0 changed the way customers interact with businesses? Using some of the real world’s web 3 popular projects are discussed below. These are the Top 5 most Potential Blockchains Platforms To Explore in 2023 –

• Axie Infinity (gaming application)

It is a new age Web 3 gaming platform that allows the users to play, trade and NFTs-based game assets like vehicle skin, vehicles, etc. To access, the platform is user has to complete many steps which include creating an account and connecting to the wallet.

• Uniswap (Defi application)

It is an exchange protocol that uses a decentralized and open network to provide ownership completely to the user. Liquidity providers, traders, and developers participate together in a financial marketplace that is accessible to all.

• Polkadot (Blockchain Application)

A whipped 3 blocks in a project which is designed to achieve a multi-chain vision with its decentralized web. Polkadot stands apart from the rest of 3rd generation blockchains like para threads, user-driven governance, para chains and high energy efficiency. It facilitates the development of apps that can support diverse web3 projects. Decentralized applications have a competitive advantage over traditional applications

Conclusion

Overall, Web 3.0 has transformed how users work on the internet.  The evolution of the Web has seen us go from reading information to now owning it with all privacy and security constraints removed. Web 3.0 is an innovative concept that is still in its infancy, so it will take time to mature.

Web 3.0 use cases are being implemented by many industries to modernize their internal infrastructures and shift to web 3.0 architectures. Web 3.0 uses DAOs and the metaverse. They are enabling enterprises to maximize their potential. Web 3.0 will be used in new ways to address current business inefficiencies with passing time and accelerating technology development.

Cryptocurrency and blockchain technology are revolutionizing how transactions are handled around the world. As a result of these trends, decentralized applications have become more popular as they provide enhanced security and flexibility for users. Blockchain is in demand due to its decentralized nature, which makes it difficult to tamper with.

Decentralized applications are also preferred by people involved in blockchain trading or interested in related technologies. Decentralized applications enhance the cryptocurrency industry’s growth. Also, in the coming future, decentralized applications will spread to a greater extent according to many experts. In this blog, we will understand the advantage of decentralized apps over traditional applications.

Decentralized Applications: A Quick Overview

A decentralized application is a digital program or application built on a distributed blockchain and is fundamentally different from a standard application. DApps are decentralized peer-to-peer networks based on Blockchain, unlike normal applications which run on centralized servers owned by the company that created them.

Advantages of decentralized apps over traditional apps

In addition to being non-owned by individuals, companies, or organizations, decentralized applications are deployed on distributed systems, and have the following advantages:

• Offers Safety and Security

Comparing dApps to conventional apps, decentralized applications are safer, more stable, and more secure. There is no central controlling authority so traditional apps are prone to security breaches due to their central structure or deployment point. External attacks can therefore be made against them. Because of this, dApps operate autonomously and offer better security and resilience than classic apps.

Cryptocurrencies are the primary medium of exchange for dApps. As a result, dApps will significantly boost the mainstream adoption of cryptocurrencies. These applications use Blockchain technology to store records and make things easier for the users.

• No failure of central point applications

Decentralized applications have distributed approach operations, they do not have a single Central point. Every task is performed on different nodes by eliminating the necessity of a single operator. Also, none of the nodes are interlinked with each other. Neither the multiple entities tell other nodes what they must do. Therefore, decentralized applications are free from issues that are caused by downtimes. It results in the easy accessibility of applications compared to conventional centralized applications.

Multiple nodes ensure that the application would not be brought down by any kind of local issues like physical damage to the server, malware problems, or other glitches.

With every passing day, the concept of decentralized apps is becoming more popular and is believed that it can resolve issues like lack of censorship, transparency, and poor security. Today, many companies are choosing blockchain app development for numerous benefits, and also the decentralized application is going to be widespread even more in the future.

Why you must use a decentralized app?

Decentralization apps offer various benefits over centralized apps.

• They are powered by smart contracts, they run on blockchain networks.
• Decentralized authorities create smart contracts, and they are controlled by no single authority.
• A distributed application is powered by a blockchain-based token.
• The native tokens of the dApp are rewarded to users who interact efficiently with the ecosystem.
• Ethereum is the blockchain used by most dApps, so transactions are carried out with ETH

Decentralized apps are invulnerable to different types of attacks as there is no physical device to target upon. DApps can be applied in almost all industries like medical gaming governance and also to store files.

In the end,

In terms of performance, Hope you have understood through the blog, the advantage of Dapps and why they are just as fast and efficient as any other web or mobile app. There are still more than thousands of decentralized applications available, offering a variety of services like money exchange and gaming use more. Having decentralized environments eliminates the need for middlemen and intermediaries, enabling people to interact in truly decentralized environments. Thus, transactions will become cheaper, faster, and easier for everyone.

Did you know that technological advancement is rapidly affecting the blockchain and cryptocurrencies? With the steady growth of blockchain, digitalization is buzzing out the DApps. Slated to the research that DApps would cross $368.28 billion in the coming years. 

In the tech-savvy world, you might have heard various terms like NFT, Bitcoin, and more. Moreover, DApps or decentralized applications are something you have not heard of. 

Today, in this blog, we have discussed the various aspects of DApps and how it is diving into modern society. So, let’s jump into this. 

Is DApp related to Blockchain Development?

DApps or decentralized apps are open-source software-based application that performs in blockchain technology. Some major blockchain platforms used in DApp:

• Ethereum
• Solana
• Avalanche
• Ronin

Two vital aspects of DApp:

• Secured transactions 
• High Fault Tolerance

DApps do not demand a human interface, as the tokens represent ownership. However, to understand the DApp in detail, you need to understand the technologies behind it, like blockchain, smart contract, and Solidity.

So what is blockchain exactly? 

On a decentralized network, blockchain is a shared database. It performs digital format data storing, and secured and decentralized transactions. It benefits cryptocurrencies massively. 

Also, Blockchain does not demand a third party for authentication. A public distributed shared ledger is used with all nodes to follow the protocol and communicate with others over a new block. Holding data of all forms, it tracks cryptocurrency and ownership of NFTs and Smart Contracts. 

Blockchain Development Process for DApps-

• Requested transaction
• Represented transaction as a block
• Spreading of blocks in the network
• Node network validates the transaction
  
• The transaction adds to a new block
• Verified and completed transaction, 

In conclusion, DApps and blockchain are interconnected through smart contracts. Instead of direct linking of centralized data servers, it uses the smart contracts functionality. Furthermore, smart contracts generate augmented agreement execution among various parties. 

Why opt DApp Technology? 

DApp is trending in today’s world and supports some of the major points of DApps discussed below:

Advantages of dApps over Traditional apps- The top benefits of choosing DApps are:

• Censorship Resistance- The DApps allows you to post anything on social media platforms. No users can block you from operating the DApps. Additionally, no entity is powerful enough to prevent networks, deploy the application, prevent users from transactions, or read data from the blockchain.
• Anonymity- Another benefit of DApp is that majority of DApps don’t demand any identity verification. Instead of lengthy forms, users only need a digital wallet and an Ethereum login.
• Zero Downtime- Zero downtime of DApps helps them to perform seamlessly. The platform runs smoothly after coming live. It will crash only if the blockchain crash.
• Data Integrity- DApps offers high scale integrity where the data is secured well and cannot be forged by hackers. Besides, users are allowed to enter the public blockchain and verify transactions. It makes the data exchange more seamless.
• Built-in payments- To stay in touch with your vendors, you do not need any integration on other platforms. DApps prevent the expedition of payment processing times. 

• Compatible Platforms for DApp

DApps are based on Ethereum platforms. As per our research, more than 3500 DApps are present currently, with an active user of 160k. Also, we found that the popular platforms of DApps include:

• Ethereum- Total DApps present- 8782, with active users 81.22K, 272transaction of 229 K, Volume- 272.20k, number of contracts- 4.76k
• EOS- Total DApps- 328, daily active users-37.6k, transactions-413.41k, volume-414.9k, number of contracts- 549
• Steem- Total DApps- 79, number of contracts- 175
• TRON- Total DApps- 71, daily active users- 6.44k, transactions- 17.19k, volume- 6.7m, number of contracts- 211
• Clayton- Total DApp- 65, active users- 16.45K, transactions- 228.4k, volume- 78.66m, number of contracts- 172. 

So, it is clear that Ethereum surpasses the other platforms for DApp usage. Hence, Ethereum is the largest platform for DApps. 

• Features of DApp- Now that you know the common factors of DApp, let’s get more specific and understand the features of DApps. Also, the features add points, to how DApp is better than other traditional apps.
• Open Source- A DApp is an open-source platform that includes its single entity. The underlying code remains transparent offering more trust and security. Also, the blockchain remains easily available for audits.
• Decentralized- DApps store their operational transactions on decentralized blockchain networks. Instead of downloading apps, users can pay a certain amount for the source code. Users, further use the private and public keys to work and connect with each network.
• Incentivized- DApps create tokens for the proof of value and distribute them over the network rapidly. These are incentive rewards offered by the DApps and motivate further development.
• Protocol-compliant- For the sake of proof of value stage-holders must agree on the cryptographic algorithm of DApps. For instance, Ethereum and Bitcoin use Proof of Work as the consensus protocol. However, planning to shift to Proof of Stake in the coming years.

What is the Role of DApps in the Modern World?

The DApps are massively influencing global digitalization. It offers various services and a heavy focus on Metaverse. Some of the services that elaborate on the role of DApps in the modern world are:

• Simple Automation- It improves the automation process, rescues costs, and promotes seamless peer-to-peer transactions. Also, it guarantees quick assistance for your convenience.
• Enhanced Transparency- It establishes a transparent flow among the list of compliance. You can manipulate your data while converting your dream into reality.
• Flexibility- Yes, highly flexible as it sounds. Using blockchain technology, digital wallets, and cryptocurrencies promotes privacy. It removes the restraining protocols and ensures free privacy and personal informative platforms.
• Fault-Tolerance- DApps ensure 10x more stability and security in the applications compared to conventional apps. As these do not include a single point of failure, it is easier to manage the enterprise operations.
  
• User Governance- DApps follow the community-first approach where no single person can control the platform. Developers build DApps so that you can reach your business to the masses.
• Higher Scalability-  It builds a network with high scalability compared to centralized platforms.
• Data Control- The blockchain technology used by the DApp ensures data independence. The clusters remove interference from central authorities in the form of data verification. Further, it makes the users the ultimate owners of the content. It also fosters a sense of community among users and developers and releases new owner-user relationships.
• Smooth Interconnectivity- DApps highly focus on interactivity. It works on the previous paradigms to cope nicely in the modern world. Additionally, it supports interconnectivity among portals and gives a wide range of seamless services.
• Smooth Accessibility- Any place and the device can access the DApps. The smooth accessibility attracts more audiences and establishes robust dependence. In this way, it saves time and matches the digitalized societal norms.  

Now that you know the importance, advantages and of DApps in the modern world, let’s find out how you can build one. Normally, businesses choose the best dapp development services for enjoying robust decentralized applications. 

You can read the following part to understand creating a DAPP. 

The Cycle of the DApp Development Process 

The process of developing DApp is convenient starting with a prototype and white paper. The initial coins follow the token sale to guarantee smooth implementation and launch. 

Steps DApp developers take to build and publish DApp:

• Build blockchain- Firstly, developers choose the perfect blockchain tool at their convenience. Normally, beginner clients, prefer ‘testers’. This command line interface helps to specify the block interval.
• Platform learning- The DApp development needs a basic understanding of precise theories, which is achieved with a platform like Ethereum learning. The knowledge helps them to create autonomous central control in the open-source platform. Highlighting that no single entity can have all the crypto tokens. DApps need a cryptographic algorithm for data storage and crypto making. Hence, learning is vital for developers.
  
• Block communication- Next comes the communication tools used by the dapp development company. Among web 3j.s it is the most common and convenient tool. Some instructions are there for configuration by which developers can easily install the app and process the communication with blockchain.
• Solidity- Do you want a fast performance? Solidity learning is the key to success. It is an exclusive Ethereum language that codes smart contracts. Inspired by C++, Java, Python, and Javascript, this performs the coding. DApp developers learn this to code the smart contract in the blockchain.
• Smart contract coding- Coding smart contracts is not easy. Developers need to follow various instructions to get a seamless backend program. Smart contract execution demands chargeable ‘Gas.’ It measures the computing power and forms error-free coding. Additionally, the smart contract results are mostly unalterable. That is the reason developers need to be more specific to form simple and error-free codes.
• Deployment- Following the above steps comes to the deployment process. DApp developers use the recommended tools to generate smooth deployment. The tools also offer some benefits like- 

 – Maintains the smart contract with a provisioned directory.

– Maintains easy parameters with smooth configuration. 

– Merges easily in the testing environment using truffle. 

• Account Activation- The ABI (Application Binary Interface) invokes smart contracts in the form of hexadecimal strings. Developers further use the Ethereum account to pair and manage the private and public strings. The strings use the ‘eth-light wallet’ for configuration. Developers should keep the files updated and maintains the security of the private key.
• Transaction- The last step in decentralized app development is the buying of Ether, stored in the ether wallet or transaction. Here, developers get two choices:

– Transfer of another location as a value. 

– Invoking of contract function for network state updation and paying miner fees. 

What type of dApp suits your business case?

DApps with the following features is best suited for any business case. The must-have features include:

• MVP Consulting- With the best DApps development company you can get an MVP consulting team. From deciding the right technical components to identifying stakeholders, it solves all your doubts. Not only that, but it also helps you select the right blockchain platform and much more!
• Designing User Interface- The apps that include designing impressive interfaces are best for your business. Prototypes ensure a wide range of design options and ideation options.
• Development Of DApps Exchanges- If your business needs a tailor-made, comprehensive, and scalable exchange platform, DApps are the best choice. DApps help you integrate payment gateways and establishes a connection with other exchanges via APIs, and shared order books.
• Cloud Services- DApps offer cloud services for your business so that you can use microservices. It uses APIs for further externalization. Using the single business service it offers cloud storage for it.
• Smart Contracts- Smart contracts play an integrated part in app development. The best developers will help you develop them and even choose the best platform as per your needs.
• DApp Porting- Knowledge of porting is essential if you want to move your existing application to a different platform. DApp professionals expedite the process seamlessly.
• DApp Upgradation- DApps upgradation maintains, migrates, and upgrades your business application as per the digitalized change. The DApp development services take good care of upgradation, migration, and more. 

Things to consider before finalizing the development 

Now that you know more, or else all importance of Decentralized application. Moving on, let’s focus on the things that you require before finalizing your DApps. 

• Technical Prowess- Technical rights are imperative while designing a DApp. So, focus on the projects done by the team previously. Check out their potential and visualize their better styling. 

Finally, you can refine your offerings, set up communities, and address issues from time to time. Get a clear idea about their work culture before hiring the DApp experts. 

• Development Processes- To ensure a better development process, ask yourself the following questions:

– Does your DApp platform support customized products? 

– Are there any plans for managing mid-project blunders?

– Is the roadmap flexible and coherent?  

If yes, then you can definitely move forward. 

• Complete Support- 

Yes, there are still requirements after the product launch. Here you need the expert’s help to understand the product-related issues. Choose a DApp development wisely and derive stagnant outcomes with high ROIs. 

Potential Use Cases- DApp

Before indulging in the Decentralized app platform, do you want to know what exists in it? For your convenience and better understanding, we listed some use cases of DApp. 

• Gaming- The global gaming industry is striped by the new wave of play-to-earn models. Players get money while playing. Most of the games provide a limited period of a free trial. The money is used for in-game purposes or can be withdrawn to other platforms.
• Collectibles- Soon, DApps will witness a surge. It means gaming, and art apps will help purchase collectibles and promote porting of collectibles. One such collectible DApp is Crypto kitties.
• Crypto Investment-  Another DApp integration striving the world economic issues is a crypto investment. The chain link system is working hard to materialize the smart contract linking and app identity.
• Real Estate- In the real estate business, the DApp is valuable. Here, it removes the broker’s need and offers a seamless direct experience to the users. Some DApps used in this platform are Augur, Tweet, Ether, Golem, and Melon Port. 

What factors make a company the best dApp Development Company? 

So, now that you have a clear concept of DApp development, its benefits, its importance, role in the digitalized platform. Choose the DApp Development company wisely. Creating apps is a matter of concern, especially in the growing digitalized world. You can build your DAPPs conveniently and handle the maintenance challenges, user interface complexity, and network lag with a dapp development company. So, check the following things, and ensure you hire the best developers. 

• Know what they stand for and their expertise
• Ask for portfolios and testimonials
• Communicate for a clear idea
• Ask about their timeline to complete a project
• Review the proposal thoroughly
• Interview the developers and the team
• Ask for source code
• Understand their development process
• Know what they offer after development. 

Conclusion 

It is true that DApp has a fair share of trouble, but it is immense scope for growth in the future. DApps are the platform that can help you reach your potential peak. As per the research, it is also understood that in the coming years dApps will rule day-to-day life, offering transactions, automation, and cost savings a whole new paradigm.

Do you want to build dApps, build market value, expedite data migration, and establish a solid brand reputation? DApp development company is your best bet! The solution will solve real business problems while being very simple to use.